SEO Specialist

We are looking for SEO Specialist who will have to work closely with the Digital Marketing team, Content Writers, Creative Team, and Operations team to develop and implement appropriate online strategies for the business’s websites, blog sites, and other pages. We have clients in several niches for eg. Fashion, Manufacturing, Service-based clients, and in-house projects. The objective is to enhance the and improve business’s visibility and raising the organic search rankings, the SEO specialist will also be responsible for the creation, implementation, and analysis of SEO programs.

Responsibilities and Duties

  • Manage and improve organic search engine performance and goal-setting based on click-through rates, traffic, and conversions.
  • On-page and off-page optimization for website and blog including meta tags, meta description, alt tags, URL leaf node, H1, H2, directory submission, etc.
  • Perform ongoing keyword discovery, expansion, and optimization for the performance of all content (website, blog, other pages). Conduct relevant SEO audit for ongoing optimization
  • Review the client content on a regular basis to identify opportunities, points of improvement, and creative solutions for the client’s SEO programs.
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented

Requirements

  • 2+ experience in content marketing, content growth, and SEO with demonstrable results
  • Excellent written communication skills & ability to conduct SEO analyses for trends
  • Understanding of analytical tools such as SEOMoz, Google Analytics, Webmaster Tools, Screaming Frog, Majestic, Moz among others.
  • Working knowledge in HTML, Java-script, AJAX CSS, Flash, and other valuable media technologies
  • The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, etc.
  • A deep understanding of mobile strategy, mobile-first indexing, and how it relates to SEO
  • A solid grasp of how blogging, PR, social media, and related strategies go hand-in-hand with SEO
  • An up-to-date, working knowledge of current, past, and projected trends in the SEO industry Skills: – Search Engine Optimization (SEO), Search Engine Marketing (SEM), On-page Optimization and Google Webmaster Tools
  • Plan and implement A/B experiment to enhance the primary optimizing metrics & customer experience.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords