Have you ever wondered why some businesses appear on top of the search engine rankings when you search for “best SEO service provider in India” while others struggle to be seen? The answer lies in the power of effective search engine optimization (SEO).
But why do these businesses compete to be in higher rankings? It is because when your website ranks higher, it’s more likely to be seen by potential customers searching for your products or services, leading to increased traffic and conversions.
In our previous blogs, we’ve delved into how you can create an SEO strategy for your business. Now, it’s time to put those strategies to the test and measure your progress. Whether you’re a seasoned SEO pro or just starting your journey, understanding how to track and analyse your SEO performance is essential for success. Let’s try to decode in detail how SEO works for business.
Things you are gonna learn from this blog:
- What Is SEO
- Step By Step Working Of SEO
- What Will Happen?
- Why Work With Us?
What Is Search Engine Optimization (SEO)?
Think about SEO as something that gets you at the top of the search engine rankings. SEO gives you a meaningful pathway to follow, which might lead you toward this very goal of increasing organic traffic by being relevant to search queries that users put up.
Let us understand this with the help of an example: You have a bakery, and custom cakes are your niche product. Now, when people search online for “Custom cake bakery near me,” you want your bakery to come right at the top of their search results. SEO can help you achieve this.
It helps you discover the keywords most likely to be used by searchers, create quality content on your website that can easily use these keywords, and get other reputable websites linking to your bakery’s website.
Using this kind of SEO technique could get your website returned among the top results from search engines much more easily. This will yield more potential customers, increasing the chance of success even more. Also, you can take the help of a digital marketing and advertising agency. With their expertise, maybe you could achieve your goals in even much less time.
Step By Step Working Of SEO In Business
SEO is not something which you can do in just one night. It is an ongoing process, where you have to always make use of new techniques, trends, and technologies to stay relevant in rankings.
For example, let’s say you are a creative agency. Whenever someone searches for “best SEO service providers in India”, you rank on the very first page. But this feat isn’t easy to achieve. It requires time, patience, and consistency. So, here’s a step-by-step guide explaining how SEO works to drive business growth.
Step 1: Keyword Research
This is the very first step, where you need to identify the keywords that your users tend to use while searching. These can be short-tail keywords like “Pizza” or long-tail keywords like “best La Pino’s pizza near me.” You can use various tools like Google Keyword Planner, Semrush, or Ahrefs to learn about the keyword’s search volume, competition rate, and other relevant keywords.
Step 2: On-Page SEO
After the research is done, infuse the keyword into the website’s content. Ensure all the keywords naturally blend with text. You also need to incorporate them into meta tags, headers, URLs, and the image alt text. Again, ensure a meta description summarising the right content exists on all the pages of the websites.
You might also use H1, H2, H3, etc. header tags to provide you with content structure and allow for visual breaks. Further, optimise the loading speed, mobile friendliness, and user satisfaction of the website.
Step 3: Content Development
You need to continue sharing high-quality, timely, and useful content with your audience. Your content should be guiding the user on something that either resolves their concerns or answers their questions.
It could be in the form of a blog or article, a video, an infographic, or other content types that make sense for your audience. Also, publish content on a regular basis to keep your website up-to-date.
For example, if you’re a digital marketing and advertising agency based in India, you can create blog topics like “The Ultimate Guide To SEO For Indian Businesses.”
Step 4: Technical SEO
Ensure the technical aspects of your website are optimised in adherence to best practices advised by search engines.
If not, what you can do is
- Create an XML sitemap that will be the guiding roadmap for search engines to get a better understanding of your website’s structure and content.
- Add structured data marking on the website to let search engines understand clearly the content related to specific content types on the website, for example, events, products, or reviews.
Always ensure your website has a secure (HTTPS) connection, and every time a broken link or 404 error appears on your website, correct it immediately.
Step 5: Off-Page SEO
Create the authority and relevance of your websites using external signals like backlinks. You can create high-quality backlinks for your site from extremely reputable websites of your industry. This can be done through a guest post, partnerships, or creating shareable content.
Also, engage with the audience through social media channels to push traffic to your website and encourage them to share that content. Precisely monitor online reviews and mentions to derive a good brand image.
Step 6: Local SEO
Optimise your business website for local search. You can take help from Google My Business listing to optimise accurate and up-to-date business information. Ensure the business name, phone or address (NAP) are consistent with all platforms.
Step 7: Tracking and Analysis
Observe overall website performance and user behaviour. For this, you can use tools like Google Analytics and Google Search Console to monitor the level of traffic brought to your website. Using these you can also see keywords ranking and behaviour of users on your website. Finally, you can analyse the data for trends, audience information, and refine the SEO strategy.
Step 8: Continuous Improvement
Stay sharp and continue evolving over time. Google changes its algorithms from time to time to make its content more user-centric. So, maintain pace with changes in order to put best practices into play.
Don’t forget to monitor the health of your website in terms of SEO and implement the necessary improvements. Continue creating content and optimising existing content to keep the website relevant and up to date.
What Will Happen Next?
When you have effectively implemented SEO practices, they will start to show results with time. Here are the things which you can expect to happen.
1. Enhanced Visibility
SEO helps enhance the ranking of your website in search engine results. That means you will drive more audiences to your website. For example, let’s say you run a creative marketing agency. Now, whenever someone searches for “best digital marketing and advertising agency near me“, your website will appear on the first page.
2. More Organic Traffic
The more your website ranks high in search results, the greater the clicks. This will create more organic traffic, and because it comes organically from search engines, you no longer have to pay for ads.
3. Improved User Experience
Your website should be user-friendly. This means that it should include not only specific keywords but also the usability of the website. There should not be rendering, and load fast. Making sure it is easy to navigate and mobile friendly will retain users for a more extended period of time, and they will come again and again.
4. Build Trust and Credibility
People trust websites that come out on top of search engine results. A high-ranking website tells users that your business is trustworthy. This also results in more sales and building a loyal customer base.
5. Targeted Marketing
SEO ensures that you target specific keywords that users search for. With this, you have the surety that your website is being shown to people who have an interest in what you offer.
6. Cost-Effective Marketing
SEO is an investment that pays off in the long run. Unlike paid advertising, that requires ongoing costs, it delivers consistent results. After you have optimised your website, it can go on driving traffic for months and even years. We can confirm this from our experience as one of the best SEO service providers in India.
7. Data And Insights
SEO deals with tracking and analysing data related to the performance of a website and user behaviour. This information can, therefore, be used in making informed business decisions.
8. Beating Competition
SEO is a long-term process. If you keep improving your website, you’ll never fall behind the competition within the engines.
SEO is a blueprint for getting search engines to your website. It can help them to better understand your website and recommend it to people who may be interested. If you optimise your website based on relevant keywords, improve user experience, and keep up with the newest SEO trends, you will most likely increase your visibility and attract more customers, growing your business.
Why Work With Us?
As a digital marketing and advertising agency, we have the expertise that, in true regards, can fulfil your goals. We have a vast understanding of the market, trends, technology, and techniques to align them together and derive the results. So, take leverage of our expertise and experience the change.
