case study

Spenza Ceramics

For over a decade, Spenza Ceramics has built a strong presence in the tile industry with design-led surfaces crafted for modern spaces. Blacklisted as the creative agency partnered with Spenza to shape a more immersive digital identity, turning product-led communication into a brand experience.

Spenza Ceramics

creating exceptional tiles that blend design

project summary

Spenza Ceramics, a premium tile brand known for its wide design range and growing dealer network, partnered with Blacklisted to strengthen its digital presence. We shaped its brand through immersive storytelling, search visibility, and content-led experiences that moved beyond products, building stronger engagement, clearer positioning, and consistent digital growth.

our approach

digital branding
brand storytelling
visual content
website experience
graphic design

digital touchpoints

responsive web
mobile-first design
tablet interfaces
desktop optimisation

the outcomes

market positioning
growth enablement
ongoing optimisation
lead generation

a growing partnership

from early ideas to a stronger presence

2023 – present

from presence to performance

the transformation

By aligning storytelling, content, and digital performance, Spenza moved from a product-led presence to a more immersive and engaging brand experience.

+24.1k %

Increase in Followers

+23.3k %

Content Interactions

+5K %

key conversions

Director’s Note

Spenza’s journey with blacklisted so far

services we contributed in

a connected approach to growth

Community Engagement

Character Animation

Platform Optimisation

Paid Advertising

Content Creation

Competitor Analysis

Brand Strategy

Social Media Branding

Press Release

Strategy Development

events shots

google ads

lead generation

digital ads

seo

Cross-Platform Development

Reputation Management

Performance Optimisation

Lifestyle Shoots

smo

billboard design

Influencer Collaborations

Web App Development

portfolio

development

Architectural Photography

fashion shots

ppt design

Media Relations

graphic design

Retargeting Ads

website design

Social Media Ads

Prototyping & Wireframing

photography

whatsApp marketing

testimonial shoots

email marketing

facebook ads

technical seo

keyword research

Reputation Management

Event Publicity

Food Photography

performance at a glance

from limited traction to visible growth

A more structured content and SEO approach helped Spenza scale its digital presence, improve engagement, and drive stronger conversion activity.

previous standings

1.9K+

returning users

443+

event count

35K+

key events

231

current standings

44K+

returning users

210K+

event count

540K+

key events

5.8K+

website design & 
development strategy

Designs That Mirrors Luxury Spaces

We created a website that carries the elegance of Fima’s showroom into seamless online experience.

focused areas:

UI/UX Branding Website Architecture Responsivness Usability Testing Mobile Friendliness SEO Optimisation

tools used:

https://blacklisted.agency/wp-content/uploads/2026/04/spenza-printing-file.webp

https://blacklisted.agency/wp-content/uploads/2026/04/spenza-catalog.webp

Crafting Visual Stories

Turning Social Presence Into Impact

We helped Spenza move beyond static product content and build a more immersive social presence, where spaces, textures, and layouts came together to create a stronger visual and emotional connection.

focused areas:

Content Strategy Content Creation Performance Marketing Paid Media Strategy Community Management Trend Analysis Brand Storytelling Campaign Planning Influencer Collaboration

tools used:

Our collaboration with Blacklisted has been built on clarity and a shared understanding of where the brand needs to go. Their team brought structure to our digital presence while helping us create stronger engagement and consistency across platforms.

Parmod Kumar Bansal, Vipul Singha Director - Spenza

search engine optimisation

Stronger Visibility, Top Search Results

We improved Spenza’s search presence through structured keywords, technical improvements, and content aligned with how users explore tile designs online.

focused areas:

On-Page SEO Off-Page SEO Technical SEO Keyword Research Content Creation SEO Report SEO Audit Competitor Analysis

tools used:

Total Users

44,089

22X

new users

44,244

22X

returning users

7,461

16X

event count

539,854

15X

key conversions

5,874

25X

Creative System

Unified Visual Brand Language

We shaped a more cohesive visual direction for Spenza, where every piece of content reflected the brand’s design language and attention to detail.

focused areas:

Creative Direction Product Photography Lifestyle Shoots Video Production Editing & Colour Grading Brand Guidelines Integration

tools used:

product catalogues

designed for exploration

We structured Spenza’s catalogue experience to make large design collections easier to explore, helping users move from inspiration to selection with clarity.

Events & Shoots Spotlight

moments that shaped the brand

We translated Spenza’s product and space experiences into visual content, creating assets that strengthened brand presence and engagement across digital platforms.