case study

Fima Carlo Frattini

Blacklisted partnered with Fima Carlo Frattini India to transform their digital influence by crafting a premium web, SEO, and social identity that redefined luxury online.

Fima Carlo Frattini

luxury bathroom fittings

project summary

Fima Carlo Frattini, a renowned Italian brand for premium faucets and accessories, wanted to build a refined digital presence in India. We crafted a modern digital voice that honoured Fima’s legacy and positioned them as an authority in India’s luxury bathware space.

our approach

digital branding
brand storytelling
visual content
website experience
graphic design

digital touchpoints

responsive web
mobile-first design
tablet interfaces
desktop optimisation

the outcomes

market positioning
growth enablement
ongoing optimisation
lead generation

collaboration till now

Trusted Service. Backed By Client Loyalty

2017 – present

Impact at a Glance

the results

Our collaboration with Fima Carlo Frattini India delivered measurable impact across digital visibility and engagement.

+83 %

Lead Conversions

+72 %

Organic Growth

+53 %

Social Reach

Director’s Note

Fima’s Journey with Blacklisted So Far

Challenges We Encountered

Navigating Key Challenges

Bringing Italian heritage into India’s premium bath fittings market came with unique challenges that demanded strategy, creativity, and precision.

standing out

Creating a luxury identity in a market already filled with well-known premium brands.

getting found

Improving search visibility to compete with established players who already dominate the space.

Engaging Audiences

Building stronger connections with architects, designers, and homeowners through digital platforms

Staying Consistent

Maintaining the same brand story across website and social media for better recognition.

services we contributed in

The strategy that turned challenges into success

Community Engagement

Character Animation

Platform Optimisation

Paid Advertising

Content Creation

Competitor Analysis

Brand Strategy

Social Media Branding

Press Release

Strategy Development

events shots

google ads

lead generation

digital ads

seo

Cross-Platform Development

Reputation Management

Performance Optimisation

Lifestyle Shoots

smo

billboard design

Influencer Collaborations

Web App Development

portfolio

development

Architectural Photography

fashion shots

ppt design

Media Relations

graphic design

Retargeting Ads

website design

Social Media Ads

Prototyping & Wireframing

photography

whatsApp marketing

testimonial shoots

email marketing

facebook ads

technical seo

keyword research

Reputation Management

Event Publicity

Food Photography

initiation of the study

The strategy that turned challenges into success

Discover how our strategic approach led to breakthrough results. See how we turned
challenges into opportunities

previous standings

43%

total instagram followers

845

total facebook followers

2K

current standings

238%

total instagram followers

35.7K

total facebook followers

45.9K

website design & 
development strategy

Designs That Mirrors Luxury Spaces

We created a website that carries the elegance of Fima’s showroom into seamless online experience.

focused areas:

UI/UX Branding Website Architecture Responsivness Usability Testing Mobile Friendliness SEO Optimisation

tools used:

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https://blacklisted.agency/wp-content/uploads/2025/12/catalog-picture.webp

social media marketing

Turning Social Presence Into Impact

We helped Fima CF move beyond aesthetics, turning social media into a space for connection, influence, visibility, and growth.

focused areas:

Content Strategy Content Creation Performance Marketing Paid Media Strategy Community Management Trend Analysis Brand Storytelling Campaign Planning Influencer Collaboration

tools used:

We’ve been working with Blacklisted for over 4 years on various services, from creative ideation and designs to social media. We love their creative process and ability to facilitate the entire process.

Aman Anand Director - Fima CF India

search engine optimisation

Stronger Visibility, Top Search Results

We made Fima CF easier to find online by targeting the right keywords and boosting technical performance.

focused areas:

On-Page SEO Off-Page SEO Technical SEO Keyword Research Content Creation SEO Report SEO Audit Competitor Analysis

tools used:

Total SEO Users

52,939

+40.56%

engagement time

1 min 21 sec

+40.56%

Total Sessions

98,170

+40.56%

Total Leads

11,212

+40.56%

Returning Users

11K

+40.56%

Creative System

Unified Visual Brand Language

From design to videography, we created a consistent creative system that strengthened Fima’s premium brand presence.

focused areas:

Creative Direction Product Photography Lifestyle Shoots Video Production Editing & Colour Grading Brand Guidelines Integration

tools used:

Product Catalogues

A Worldwide Journey of Design Excellence

Our redesigned catalogues for Fima Carlo Frattini balance architecture-driven imagery with clear technical details, making it easier for clients to explore collections, compare finishes, and brief projects with confidence, in print and digital formats alike.

Our Presence Across Key Markets

From showrooms to project blueprints

Fima Carlo Frattini grew its presence in India through milestone events across key cities. Blacklisted brought these moments to life with creative campaigns and digital amplification, turning each activation into a powerful showcase of the brand’s luxury identity .