case study

jal Bath Fittings

For over three decades, JAL has shaped premium bath and kitchen spaces with design-led fittings built on quality, trust, and performance. Blacklisted brought that legacy into a sharper digital frame.

Jal Bath Fittings

Precision in Every Drop

project summary

JAL, a premium bath and kitchen fittings brand built on quality, innovation, and trust since 1989, partnered with Blacklisted to sharpen its digital presence. As its creative agency we translated its legacy into a stronger digital framework through search-led discoverability, social brand positioning, experience-driven web journeys, and performance-backed storytelling that expanded visibility, strengthened engagement, and enabled growth.

our approach

digital branding
brand storytelling
visual content
website experience
graphic design

digital touchpoints

responsive web
mobile-first design
tablet interfaces
desktop optimisation

the outcomes

market positioning
growth enablement
ongoing optimisation
lead generation

a lasting collaboration

growing together, year after year

2016 – present

from presence to performance

the transformation

With the right mix of strategy, performance, and brand consistency, JAL achieved stronger visibility, sharper engagement, and measurable business movement across digital channels.

+200k %

total users

+4M %

search impressions

+5X %

user engagement

Director’s Note

JAL’s journey with blacklisted so far

Challenges We Encountered

Navigating Key Challenges

JAL had already built strong market trust through product quality, design, and years of presence. Our challenge was to shape a digital identity that carried the same strength while improving discoverability, consistency, and user movement across platforms.

bringing legacy online

JAL’s offline reputation was well established, but its digital presence needed to reflect the same confidence, credibility, and premium appeal.

improving discoverability

In a competitive category, stronger search visibility was essential to help the brand appear more consistently in high-intent product searches.

sharpening user flow

It was important to make the path from discovery to inquiry feel more intuitive so users could explore the brand and its products with greater ease.

building consistency

Across website, social media, and campaign assets, the brand needed a more unified voice and visual direction to strengthen recall.

services we contributed in

The strategy that turned challenges into success

Community Engagement

Character Animation

Platform Optimisation

Paid Advertising

Content Creation

Competitor Analysis

Brand Strategy

Social Media Branding

Press Release

Strategy Development

events shots

google ads

lead generation

digital ads

seo

Cross-Platform Development

Reputation Management

Performance Optimisation

Lifestyle Shoots

smo

billboard design

Influencer Collaborations

Web App Development

portfolio

development

Architectural Photography

fashion shots

ppt design

Media Relations

graphic design

Retargeting Ads

website design

Social Media Ads

Prototyping & Wireframing

photography

whatsApp marketing

testimonial shoots

email marketing

facebook ads

technical seo

keyword research

Reputation Management

Event Publicity

Food Photography

initiation of the study

The strategy that turned challenges into success

Discover how our strategic approach led to breakthrough results. See how we turned
challenges into opportunities

previous standings

16K+

total users

20K+

engaged sessions per user

0.22

event count

314K+

current standings

280K+

total users

210K+

engaged sessions per user

1.2+

event count

3M+

website design & 
development strategy

Designs That Mirrors Luxury Spaces

We created a website that carries the elegance of Fima’s showroom into seamless online experience.

focused areas:

UI/UX Branding Website Architecture Responsivness Usability Testing Mobile Friendliness SEO Optimisation

tools used:

https://blacklisted.agency/wp-content/uploads/2026/04/jal-poster-image.webp

https://blacklisted.agency/wp-content/uploads/2026/04/jal-catalog-picture.webp

Crafting Visual Stories

Turning Social Presence Into Impact

We helped JAL move beyond product posting and build a stronger social identity, one shaped by storytelling, consistency, and content designed to increase recall, engagement, and brand presence.

focused areas:

Content Strategy Content Creation Performance Marketing Paid Media Strategy Community Management Trend Analysis Brand Storytelling Campaign Planning Influencer Collaboration

tools used:

What has made this partnership work is the clarity, trust, and constant enthusiasm Blacklisted brings to the table. They have worked closely with us to shape how JAL is seen in the luxury space, turning ideas into a more refined and effective brand presence.

Aman Anand Director - Jal

search engine optimisation

building search visibility

We strengthened JAL’s search presence through targeted keywords, improved website structure, and content aligned with user intent across key product categories.

focused areas:

On-Page SEO Off-Page SEO Technical SEO Keyword Research Content Creation SEO Report SEO Audit Competitor Analysis

tools used:

Total SEO Users

211,599

10X growth

engagement time

1 min 21 sec

5X improvement

Total Sessions

279,636

16X increase

Total Leads

20K+

steady acquisition

Returning Users

36,948

8X growth

Creative System

shaping a cohesive visual identity

As the official branding agency, we built a distinct visual direction for JAL, aligning product imagery and campaigns to reflect a more refined and consistent brand presence.

focused areas:

Creative Direction Product Photography Lifestyle Shoots Video Production Editing & Colour Grading Brand Guidelines Integration

tools used:

product catalogues

designed for clarity and choice

We reworked JAL’s catalogues to feel more structured, visually refined, and easier to navigate, helping users explore products, understand finishes, and make quicker decisions across print and digital formats.

our presence across key markets

supporting growth across regions

As JAL strengthened its presence across markets, we supported that expansion with sharper communication, stronger campaign visibility, and digital assets that carried the brand forward with consistency and recall.

events & shoots spotlight

capturing moments that build the brand

From key events to campaign shoots, we turned JAL’s brand moments into visual assets that strengthened presence, credibility, and audience connection across digital platforms.