TL;DR
The highlight of the industrial visit was a series of interactive sessions led by professionals from various creative fields. Each team provided students with insights into industry trends, essential skills, and career opportunities, offering a firsthand glimpse into the professional world. These sessions helped students understand how different creative roles contribute to the digital landscape and what it takes to succeed in each field.
Stepping beyond textbooks, students got a firsthand look at the fast-paced world of creative and digital industries during their industrial visit to Blacklisted Agency. The day kicked off with an engaging HR orientation and a fun puzzle activity, setting the stage for an interactive experience. Professionals from web development, UI/UX design, graphics design, content writing, social media management, and photography shared insights into industry trends, career opportunities, and essential skills. The visit bridged the gap between academic learning and professional expectations, leaving students inspired and better prepared to explore future career paths in the creative field.
Insightful Sessions by Industry Experts
The highlight of the industrial visit was a series of interactive sessions led by professionals from various creative fields. Each team provided students with insights into industry trends, essential skills, and career opportunities, offering a firsthand glimpse into the professional world. These sessions helped students understand how different creative roles contribute to the digital landscape and what it takes to succeed in each field.
Project Management: Ensuring Smooth Workflows
No project can run smoothly without proper management, and Harsharan Kaur, the project manager, highlighted this in her detailed session. She shared how projects are planned, tracked, and executed to meet deadlines and client expectations. With real-world scenarios, she demonstrated how task delegation, problem-solving, and communication are key to project success. Students also learnt the importance of collaboration and adaptability, making it clear how a structured approach ensures efficiency in any creative or digital project.
SEO: Driving Brand Visibility in the Digital World
Digital visibility is key to success, and Ashutosh Mishra gave students a step-by-step breakdown of search engine optimisation . Rather than just explaining theory, he showed how businesses improve their rankings by using proper keywords, content strategies, and website optimisation. Discussing technical SEO and search engine algorithms, he explained how organic traffic plays a crucial role in brand success. His session gave students a clear view of how SEO professionals help businesses grow without relying on paid advertisements.
Web Development: The Backbone of Digital Platforms
Web development plays a crucial role in shaping the digital world, and students got a detailed look at the process behind website creation and optimisation. Ajay Saini, with his extensive experience in the field, explained how websites are built from the ground up, covering front-end and back-end development, coding languages, and performance optimisation. He also shared real-world examples of how well-structured websites improve user experience and business growth, making the session both practical and insightful.
UI/UX Design: Enhancing User Experiences
Akash Dharmani led an engaging session that explored both UI/UX and graphic design, demonstrating how functionality and aesthetics come together to create impactful digital experiences. He introduced students to user behaviour analysis, wireframing, and prototyping, explaining how intuitive designs improve user engagement. The session also covered the role of colours, typography, and composition in shaping brand identity, showing how visual storytelling enhances marketing and branding efforts. Through real-world examples, he illustrated how businesses use design to improve customer experience and establish a strong digital presence, helping students understand the connection between design, usability, and brand perception.
Content Writing: The Power of Words in Marketing
Words shape how businesses connect with their audiences, and Harmanpreet Singh made this evident in his engaging session on content writing. He discussed how SEO-friendly content, storytelling, and brand messaging work together to create a strong online presence. Explaining the role of blogs, website content, and marketing copies, he shared tips on structuring content for clarity and engagement. By the end of the session, students understood how words play a key role in influencing customer perception and trust.
Social Media Management: Crafting a Brand’s Online Presence
In today’s world, a brand’s presence on social media can make or break its success. Sukriti Bassi took students through the strategies behind successful social media campaigns, explaining content planning, audience engagement, and analytics tracking. She demonstrated how brands use social media to connect with people, build trust, and drive conversions. The discussion also covered platform-specific content strategies and the importance of trends in shaping marketing efforts, giving students a complete picture of how social media management works behind the scenes.
Photography and Creative Production: Capturing Moments
Sumant Sharma introduced students to the photography and creative production team’s work, which includes photography, videography, editing, creative ideation, product shoots, studio management, and planning. He explained how visuals shape brand identity and marketing, covering lighting, composition, and post-production techniques. Students gained insights into how businesses use photography and videography for advertising, social media, and product promotions, highlighting the role of creative planning in delivering impactful content.
Bridging Creativity and Industry
Each session provided students with a deeper understanding of creative careers and the skills required to succeed in them. By learning from industry experts, they gained valuable insights into the challenges and opportunities in each field, helping them make more informed career choices. The event left students inspired, informed, and ready to explore their creative potential in the professional world.
Key Takeaways: Industry Insights & Career Clarity
The event gave students a realistic understanding of various career paths and industry trends. The Q&A sessions allowed students to engage with professionals, ask career-related questions, and learn how to prepare for industry roles.
Each session provided practical industry knowledge, helping students connect academic learning with real-world applications. The visit was more than just a learning experience, it was a gateway to inspiration, motivation, and career clarity.
Conclusion: Bridging the Gap Between Learning & Industry
The CU Industry Drive successfully connected students with industry professionals, offering them real-world exposure to career possibilities in creative fields. By learning directly from experts, students gained valuable insights into industry trends, skill requirements, and real-world work environments.
Such initiatives play a crucial role in preparing students for their professional journey, ensuring they step into their careers with confidence, knowledge, and a clear vision of their future.
Social Media Management: Crafting a Brand’s Online Presence