Can LinkedIn articles help build business authority?

Yes. Consistently publishing useful, expertise-driven LinkedIn articles can help businesses demonstrate knowledge, build credibility, and strengthen their authority with their audience.

How often should a business publish LinkedIn articles?

There is no fixed publishing frequency. Businesses should focus on creating valuable, relevant LinkedIn articles consistently rather than publishing simply for volume.

What should businesses write about on LinkedIn?

Businesses can write about industry trends, customer challenges, expert insights, case studies, solutions, practical advice, and topics relevant to their target audience.

Do LinkedIn articles help with SEO?

LinkedIn articles can increase brand visibility and reach, but they should not be treated as a direct substitute for a business website's SEO strategy.

What is the difference between a LinkedIn post and an article?

A LinkedIn post is typically shorter and designed for quick engagement, while an article provides more space for detailed, long-form insights and educational content.

LinkedIn Articles Archives

Q: What are LinkedIn articles?

LinkedIn articles are long-form content published on LinkedIn that allow businesses and professionals to share insights, industry knowledge, guides, and professional expertise with their audience.

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What Are LinkedIn Articles and How Can Businesses Use Them to Build Authority?

LinkedIn articles are long-form content pieces published on LinkedIn that help professionals and businesses share expertise, industry insights, guides, and...

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brand strategy

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digital commerce

creative production

omnichannel marketing

digital branding

photo & videography

visual effects

web design & development

marketplace marketing

social media management

mobile app design

paid marketing

search engine optimisation

pr and print media

brand strategy